Publishers: why choose Axate?

Axate is the simplest, quickest and most scalable way for you to introduce payment for your website - on terms to suit you, your product and your customers.

Being popular is what everyone wants, right? The more people like your content, the more money you should make.

More publishers are introducing reader payments as advertising revenue continues to decline. For most, this means monthly subscriptions, which bring much needed and valuable recurring revenue from the most engaged and committed readers.

But what about casual readers, who like what you do but aren’t ready to commit to ongoing payments. For most sites, casual readers make up the huge majority of visitors. What’s missing is an equally casual way to pay.

Axate was built to fill that gap. We make paying for your product as simple and casual as browsing it.

Axate means you can engage with everyone, including who come from social channels and aggregators. It complements subscriptions - giving casual readers a way to pay for access, and funnelling them into a subscription when they’re ready.

Axate is a way to make money from the middle majority of people who want to access a broad range of sites but aren’t willing - or can’t afford - to take on multiple monthly subscriptions.

Axate means you can earn direct income from all your audience, at scale, for the first time. What's more, you keep total control of your price, your content, your product and your business model.

Your user signs up once for an Axate wallet. Funds it with as little as £3.00 and after that can choose when and what they spend their money on, generating multiple times the income from every user you can get than with advertising alone.

Charging people fairly and simply for the content they value can transform your commercial performance.

It’s fast, simple and risk-free to implement on your product