More paying customers, beyond your subscribers.
Axate helps media companies generate direct revenue from their audiences, through a blend of subscription and Pay As You Go (“PAYG”) payments. One account and one sign-on lets any reader register, pay as they go, or subscribe, on whatever commercial terms you decide.
A small green tab on the page. Readers tap it to pay as they go, or subscribe.
Not a payments tool. An audience revenue platform.
Axate allows any commercial media company to offer its readers flexible ways to pay for content, through a blend of subscription and PAYG payments. The PAYG model complements the subscription model, allowing you to attract new paying readers without disrupting the experience for valuable full-price legacy subscribers. Together, PAYG and subscription provide a way to cater to your whole audience.
- From commercialising traffic to growing customers.
- From a hard paywall, to a flexible payment gate.
- From money-per-page to money-per-customer.
- From growing the slice to growing the pie.
An audience is not subscribers and everyone else.
Your audience is made up of three groups. Subscription is right for one of them. Axate lets you also earn from the largest group (hint: it’s not subscribers).
Premium Subscribers
The most valuable customers, who want to access all your content, all the time. Subscription is the right product for them. Axate leaves this base intact, and avoids the need to discount. By removing the need for discounting, your subscription price can now fully reflect the value your subscribers receive.
Never-Payers
Visitors who will never register or pay, including immediate bouncers, bots and crawlers. Smaller than most media companies might assume: people are willing to pay for things if the experience is flexible, quick and seamless.
The Unmonetised Majority
This is the largest group. These are the readers who would pay for what they actually read, if they were offered a flexible payment method: the one-time visitors, the lapsed subscribers, and the more regular readers who do not want full price, full access. Today, they generate little or nothing for you. With Axate they could be a new, direct source of reader revenue, without disturbing legacy subscribers.
What makes Axate different
Audience-centric
A platform that allows media companies to capture more direct audience revenue. Adding PAYG payments alongside a full-price subscription offer allows you to capture more value, from more paying customers, more often.
Media-centric
A platform built to serve each media company’s commercial terms, not vice versa. Publishers choose the content, the price and the model: pay-per-article, day/week pass, contribution or subscription. Axate was built to use technology to sell media, not to use media to sell technology.
Network-centric
Each media company keeps its own audience, brand and relationship. Axate provides shared infrastructure that media companies can use, without losing the direct relationship between title and reader. We want to use network effects to grow a network of paying customers, around a network of publishers, to grow the overall market for paid media.
What difference might Axate make for you?
Why not run your numbers through our free model? Our assessment tool will benchmark your numbers against industry data to give you a quick sense of the potential opportunity.