At Axate, we’re committed to solutions that work for publishers and readers alike.
What drives us
Supporting publishers
Our fundamental mission is to help publishers thrive. We’ve been in publishing for decades, and have seen first-hand the challenges the transition to digital has created. We built Axate to solve a fundamental issue: enabling customer payment to be available for every publisher and every user. We’re not here to dictate what to do with your product; with Axate, publishers maintain full control over their product, pricing and messaging. We know that you know what works best for you and your readers. We exist to give you more options and to grow your opportunity.
Connecting readers
We made Axate so publishers can meet the needs of readers, too. Readers have always engaged with a range of news and media products in a fluid, casual way, and even more so online than in print. Axate matches how people pay with their reading habits, making payment as casual as browsing. This lets you work with your readers, not against them. They can still subscribe if they want, but it’s not their only option to support your journalism. Plus, they’re not locked out if they decide to stop subscribing. With Axate, publishers and readers both win.
Journalism works best when readers are also customers. With big tech platforms getting the lion’s share of digital advertising revenue, re-connecting popular, high quality journalism with a scalable revenue source has never been more important. Axate’s network effect opens the market and puts readers back at the heart of the business. Readers know what they like, know journalism’s worth and its importance to a thriving democracy, and they are willing to pay; Axate gives them a way to do it that works.
Helping journalism thrive
We’re here to support you.
Contact us to find out more about how you can achieve your goals.
The team
With the most knowledgeable and experienced leadership team in the field, Axate is changing the game for digital creators and publishers who want to charge for their products. With long established reputations for strategic and innovative excellence, and deep understanding of the media industry, we have unrivalled capabilities and connections which drive our thinking and our product.
Dominic Young is Axate’s founder and CEO. In a range of senior roles at Newscorp in the UK and worldwide, Dominic led many commercial, strategic and operational functions and initiated and led a range of cross-industry initiatives and companies. An expert on copyright and IP, licensing, digital strategy and rights issues, he's a well-known speaker and writer on the challenges facing the media and ways of addressing them.
Gavin O’Reilly is Axate’s chairman. His extensive media industry experience includes Group CEO of Independent News & Media PLC, running over 200 media titles with more than 100m readers across Ireland, UK, South Africa, India and Australasia. Gavin is the former President of WAN-IFRA (World Association of News and Newspapers), former CEO of The Agency Group, and currently Executive Chairman of Red Flag Consulting LTD.
Victoria Silberbauer is Axate’s co-founder and COO. A lawyer for over 20 years, Victoria spent 13 years at News UK, giving her deep experience of the legal, management and operational needs of the publishing and digital advertising industries. Her experience also covers film and tv, sports rights, online gaming, digital publishing and e-commerce.
Laura Morgan is Axate’s Head of Product. Laura is a product leader, strategist and coach. She has been working in tech and publishing since 2001, in product since 2010 and has worked for the Economist, the Guardian, Comic Relief and the BBC, among others.
Matt Phillips is Axate’s Marketing Consultant. Matt has 24 years’ communications experience in media and technology (Warner Music, BPI, BRIT Awards, BBC, Wise, Viacom, Publicis, JCDecaux, Reach). He now advises a small portfolio of firms on marketing, sales and communications.
Alex Kustov is Axate’s Chief Technology Officer.
A self-proclaimed taskmaster (and dog lover), Alex is an experienced CTO who previously collaborated on projects such as Oxford Dictionaries Online, and as a tech coach has taught coding practices at several British universities at every level.
