Axate: connecting publishers and readers.

 

For publishers

Improve your payments funnel and reader reach with Axate’s free-to-implement system, offering a combination of payment options to suit every type of reader. Upsell casual readers to subscriptions  and retain lapsed subscribers as casual readers, all within the same ecosystem. Save on customer acquisition costs, reduce churn and grow your audience with Axate.

For readers

Support the journalism you love and read the articles you want, when you want, without having to commit to a subscription. Access multiple sites using a single login and payment method, and manage your subscriptions all in one place. With Axate, you can read a wide variety of news sites at accessible rates, and share articles you enjoy.

 

Casual payments

Axate’s pay-as-you-go system lets readers pay for what they want, when they want, and at a price you set. 
Monetise casual readers, and reward keen readers for their engagement with day-passes and price caps. The more they read, the better value they get.
 

Subscriptions

Convert your most-engaged readers to monthly or annual subscribers with one click. 
Convert your un-subscribers back to casual, pay-as-you-go access, when they go. Never lock anyone out from your site and eliminate churn.

Ready-to-Pay

Register readers with one step, unlocking access to their inboxes and offering perks and benefits in return.

By making it easier to register, reduce friction in the payment funnel and quickly convert casual readers to paying customers.
 

Why Axate?

Axate is a full-stack monetisation service for digital publishers. It includes ‘pay-as-you-go' access (whereby readers purchase access by article or day pass), subscriptions, voluntary contributions and newsletter subscriptions. 

With Axate, you can offer multiple payment options to widen your  paying audience, reduce churn and drive user-centric product innovation. Insightful reader data and analytics enable you to test and optimise and find the best fit revenue model for you and your readers. You maintain full control over your pricing, your content, your product and your business model. There are no upfront costs and we use a risk-free revenue share model. 

As part of our service, Axate offers publishing consultancy from a team with decades of experience in the news industry. We understand the hurdles faced by publishers working in a competitive environment, and have unparalleled experience of the process of pivoting publishing business models and building audience revenue. We will work with you on a 90-day plan to ensure a successful roll-out, as well as providing ongoing strategic and tactical advice to help you hit your audience and revenue targets. 

Publishers using Axate

What People Are Saying

Contact us.

Publishers, get in touch publishers@axate.com

Need help with your account? Access our support team support@axate.com

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